Recognizing that the coaches' chemistry would be key, Burnett sent the newly selected foursome -- each representing a different musical genre -- to L.A.'s Soho House for a night of bonding on his dime.
It put me on this trajectory, and I love it." (To be sure, the Los Angeles native has not given up his penchant for motorcycles, nor has his romantic life taken a hit; Levine, who keeps a yoga instructor on his payroll and shares a Hollywood Hills bachelor pad with an old pal, is dating Victoria's Secret model Behati Prinsloo.) STORY: Five of Maroon 5's Music Milestones It was two years ago that Levine's childhood friend-turned-longtime manager Jordan Feldstein, brother of actor Jonah Hill (né Feldstein), reached out to NBC about its new singing show, but at the time Levine required convincing.
"I scoffed at it initially," he admits, acknowledging that his bandmates similarly were skeptical.
All of that is on top of Maroon 5's fourth studio album (released in 2012) and tour, both cheekily titled , suggesting Levine and his longtime bandmates are amused by his ubiquity.
"Adam is now a worldwide empire," says veteran music manager Irving Azoff, whose former Front Line Management counts Levine among its clients.
In fact, Levine's growing portfolio likely will earn him more than $35 million this year, according to sources familiar with his many business dealings, with NBC paying him $10 million to $12 million for each cycle of .
STORY: ' Man Candy' to Mogul: Adam Levine, Inc."I was never that guy that thought it was uncool for a band to be successful.I always thought, ' Wow, wouldn't it be amazing to be able to pay your bills and be a musician?PHOTOS: Adam Levine: More Than Just ' Man Candy' At the same time, Levine has parlayed that visibility into a booming business, with legions of young female fans and tentacles extending well beyond music.There's a fledgling acting career, with an arc on FX's opposite Keira Knightley and Mark Ruffalo."Honestly," explains Levine, "the risk/reward situation was such that we thought it would be better for me to try doing it because the band was, I wouldn't say faltering, but not doing as well at that point as we had wanted to be doing." NBC president of alternative and late-night Paul Telegdy recalls being particularly impressed by Levine during a late-2010 performance on .