To improve the nutritional value of its private label ranges, Continente is set to collaborate with the Portuguese Celiac Association, the Portuguese Diabetes Association and the Portuguese Cardiology Foundation.Continente said the initiative is aimed at supplying products with less sugar, fat and salt and meet the needs of shoppers with specific nutritional or dietary needs.
’ and spotlights its private label products; Milbona Skyr yoghurt, Chef Select lasagne, Fin Carré chocolates and Cien health and beauty products.
Commenting on the campaign, Lidl Portugal’s marketing director, Filipa Appleton, said: “We know that most of our customers came to Lidl for the first time looking for a single product – a product that, curiously, is not always the same.
Auchan Group’s managing director, Wilhelm Hubner, said the group will help it to ‘accelerate the transformation of Auchan Retail’ by creating ‘a more international and ‘close-to-the-ground’ management committee’.
Auchan’s new management committee is made up of: Meanwhile, in a separate announcement, Auchan said it had acquired the OK Supermarket chain in Romania.
Separately the company has acquired a chain in Romania, boosting its presence in the country.
As part of its on-going transformation programme Auchan has appointed a new management committee.
He said the hypermarkets in Faro, Figueira da Foz and Alfragide would be updated in 2018, with the one in Cascais set to be renovated in 2019.
Whether all stores will be rebranded under one name – Auchan or Jumbo – will be decided during 2018.
The development is part of the retailer’s one brand strategy in its home market, which has seen the renaming of Simply Market supermarkets to Auchan Supermarché and the expansion of the My Auchan banner.
In relation to the latter, the retailer has just opened its first My Auchan in Lille. m store continues Auchan’s small store focus on baked bread and pastries, fruit and vegetables, gourmet food, a wine and beer cellar, and Nespresso coffee that can be enjoyed on site.
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